The Outcast CEO is my work helping unconventional founders turn their values into strategy. After building Witch Bitch Thrift into a thriving community-driven business largely through social media and values-led branding, I began sharing what I learned with other “weird” founders.

The Outcast CEO exists for people building businesses that don’t fit traditional molds:  artists, creators, misfits, and independent thinkers who want to grow something meaningful without watering themselves down to do it.

Through strategy sessions, mentorship, and community spaces like Weird Girl Money Circle, I help founders clarify their positioning, align their content with their values, and build businesses that actually support the lives they want to live.